Simple MotionHand-drawn drink recipe product explainer
<direction> Make a 30-second square motion graphic (1080x1080, 30 fps) with a light lounge music bed, playful sound effects on every action and no voice. It's a hand-drawn "recipe" explainer for my product: its steps are shown as a drink being built step by step in a glass. It is one continuous illustrated scene with no cuts, and everything changes in place. The look is a flat 2D illustration on a pale lavender-white page, with deep-ink outlines that boil like hand-drawn animation and chunky sticker-style cartoon caps. Replace every quoted word below with my product's own words, keeping each about the same length so the layout holds. Avoid cuts, camera moves, shading or gradients beyond the flat fills, and voice-over. </direction> <structure> The pace is calm and even. The intro is quick and bouncy, each pour takes a steady 5 s, the stir and the twist run a little faster, and the finale holds for 3 s. Every card change sits on a beat of the 120 BPM music: 6.0, 11.0, 16.0, 21.0, 24.5 and 27.0 s. - 0–2.5 s, title: "YOUR BRAND" (replace with your brand) is laid out large in the centre, about 920 px wide. From 0.15 s its letters stamp in one by one at their own places over 0.83 s. Each starts at 10% size, 22 px low and tilted ±8–14°, and lands in 0.36 s with a soft overshoot (back.out 1.7). At 1.4 s a small line, "what your product is", fades in under it, and it fades out at 2.45 s. - 2.5–3.6 s, hand-off: the title rises 365 px and shrinks to 58% in 0.8 s (power3.inOut) to become the header. Meanwhile, from 2.87 s, the glass draws itself like a pen sketch: left wall, right wall, rim ellipse, then bottom curve, about 0.4 s in all. Its fill then fades in (0.28 s), and the header subtitle fades in under the title. - 3.6–6.0 s, step 1: the card enters with a 4° tilt and a fast fade (0.15 s), and its big value stamps in on its own. The card reads "STEP 01", "PICK", "TEMPLATE" and "vertical, horizontal or square". The tracker fades in with the first circle active. Three ice cubes drop in from above the frame 0.35 s apart. Each falls with gravity (power2.in, about 0.3 s), bounces about 140 px, hops 20 px and settles, two on the bottom and one on top. Three little spark strokes flash above each cube as it passes the rim. Each landing fills a third of the card's progress bar and adds one word of the status "three short words". - 6.0–21.0 s, steps 2–4: three pours of 5 s each, all on the same pattern. The cards read "STEP 02 / SAY / KINETIC TYPE / tell the chat what to show", then "STEP 02 / SAY / SHAPES / the agent builds the animation", then "STEP 02 / SAY / SOUND / music and sound effects to the rhythm". A bottle slides in from the left (0.23 s) and stands. It then tilts to 115° on a small arc, up a little and then down to the pour point (0.37 s), and pours a curved stream into the glass. The bottles are lavender, then pink, then deep ink. Each has a white label with my logo as a small rounded-square icon, a word ("TYPE", "SHAPES", "SOUND") and a small line ("kinetic", "3D effects", "music"). A grey target mark ("01", then "02", then "03") appears beside the glass with a dashed line across it. The drink rises to that mark over 2 s (sine.inOut), the ice floats up with it, and splash droplets hop where the stream lands. The drink starts clear white, turns pink with the second pour, then deep magenta (pink mixed with deep ink) with the third, each colour blending over about 1.3 s. The progress bar fills and "live preview" types itself in ten steps. Then the mark turns pink, the top of the stream lets go and falls in, and the bottle tilts back and slides out. - 21.0–24.5 s, step 5: the card reads "STEP 03 / REFINE / IN WORDS / “bigger”, “slower”, “another colour”". A light bar spoon with a ball top drops in on a fast ease-out. It rocks 8° back and forth on a 0.8 s cycle while the cubes jostle and dim, then lifts out. The bar fills in 4-frame ticks while "live preview" types out. - 24.5–27.0 s, step 6: the card reads "STEP 03 / MP4 / EXPORT / download the MP4". An orange peel curl pops in above the glass, twists and squashes for about 0.8 s while orange droplets fall. It then glides onto the rim (0.5 s, power2.inOut) as "try it free" finishes typing. - 27.0–30 s, finale: the card re-mounts as "YOUR TAGLINE / OPEN APP / YOURSITE.COM / pick · describe · refine". Seven short pink and orange dashes shoot out around the glass (0.16 s) and keep gently breathing in and out. The glass grows 4% over 0.6 s and holds to the end. </structure> <composition> Colours: - Page: pale lavender-white (#FAF9FF). - Outlines: deep ink (#1C0B5D), about 3 px with round caps. - Glass: lavender (#F0EDFF) with a violet-tinted base. - Ice cubes: rounded squares, white at 40% over whatever is behind them, with an inner corner line. - Cards: white with a soft lavender offset shadow. - Orange (#FE9117): the garnish and half of the finale dashes. Type: - Display type: chunky cartoon caps (something like Lalezar) set as stickers. The face is pink (#FB2D89), with a deep-ink outline behind it and a violet extrusion (#7C6CF2) offset down-left. - Small text: a friendly print handwriting (something like Playpen Sans), muted purple-grey (#6B6385) for body text and pink for labels. Layout after the intro: - Header: top centre, about 540 px wide, with a small line under it: "first benefit · second benefit · third benefit". - Glass: a tapered rocks glass left of centre, about 290 px wide, rim at y 457 and base at y 797. - Info card: on the right, 390x248 px with 14 px corners and a deep-ink border. Top to bottom it holds a small pink kicker, the big sticker-letter value, a title in dark caps, a handwritten line, and a pill progress bar with a short status word on its right. - Tracker: six steps along the bottom. The circles are 43 px wide and 156 px apart on a thin rail, with small caps labels under them: "TEMPLATE", "TYPE", "SHAPES", "SOUND", "REFINE", "EXPORT". </composition> <techniques> - Boiling lines: every drawn line gets a gentle 1–2 px wobble that changes to a new wobble every 4 frames, across the whole piece, like a turbulence displacement over the lines. - Card re-mount: on each step's first frame, only the new big value shows for one frame, then the card pops back. The big value stamps in on its own from 72% size with a back.out overshoot. - Typing: status words type themselves in steps. - Tracker, current step: its circle has a deep-ink ring, a pink dot and a pink label, and it breathes between 100% and 112% every second. - Tracker, finished step: about 0.1 s before the next card, its circle fills pink and a white tick draws in 0.17 s. Its label turns deep ink, and the rail to the next circle fills pink in 0.37 s. - Tracker, steps still to come: they stay muted with a small grey dot. </techniques> <music> A warm, relaxed lounge-pop instrumental at 120 BPM in a major key: brushed drums, round upright bass, vibraphone, pizzicato strings, finger snaps and a little shaker. Keep it sparse with no lead melody, so it sits under the effects. It opens with a few plucked vibraphone and pizzicato notes and no drums, and a soft bass joins at 2 s. The full brushed groove with a walking bass drops exactly on the first pour card at 6.0 s. It stays steady through the pours, the stir and the twist, lands a closing chord hit at 28.0 s as the finished glass settles, and rings out to the end. Make it exactly 30 s, mixed to about -14 LUFS with true peak below -1 dBTP. </music> <sound> No voice. Each effect sits on its frame, clearly above the music; the music never needs to get louder to make room. - Title: a soft pop for every letter, rising a little in pitch and panned left to right as the word builds. - Hand-off: a gentle whoosh under the title's rise, and a faint pencil scratch for each stroke as the glass draws itself. - Cards: a paper flick and a soft thud each time a card is dealt and its big word stamps in. - Ice landings: a hard, short knock of ice against the glass for each cube, with two or three contacts a few milliseconds apart and a low thunk under the drop. Softer for the bounce and smaller for the last hop, every hit standing well clear of the music. - Bottles: a soft whoosh as each bottle slides in and again as it tilts. - Pours: each one clearly audible and different. First a fizzy, splashy clear stream that knocks the ice, then a fuller pour in quick glugs, then a dark syrupy one in slow, deep glugs. Give each pour body in the 1–4 kHz range, where the stream and the glass's ringing air pocket sit, so it reads about 8 dB above the seconds around it there. Keep them clean: mostly the ringing glass and bubbles, little hiss. - Around each pour: the pitch of the air pocket rises from pour to pour as the glass fills, and a few last drips fall after each one. The music ducks about 5 dB under each pour and comes back gently, and a whoosh follows the bottle out. - Tracker: a soft two-note confirmation chime whenever a step is ticked off, a touch louder for the last one. - Spoon: a metal clink as it drops in, ice knocking against the glass at each end of its swing, and a whoosh as it lifts out. - Peel: a pluck as it pops in, three fine mist sprays while it twists, and a soft tap as it lands on the rim. - Finale: a bright chime with the burst of dashes, over a faint glassy shimmer to the end. - Final mix: about -14 LUFS, true peak below -1 dBTP. </sound> <references> Hand-drawn boiling-line cel animation, flat sticker-style app explainers, and cocktail-recipe illustrations where each ingredient stands for a feature. </references>
