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3D Phone Fly-Through Brand Reel with Neon Kinetic Type

A 15-second vertical brand reel: a 3D phone fly-through over a profile, a 3D logo spin, beat-synced kinetic type, and a neon-on-black logo end card.

Prompt code SYPPublished Used 9 times

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Prompt

Direction

Make a 15.5-second vertical brand reel (1080x1920, 30 fps). A 3D phone fly-through over my brand's profile turns into a logo moment, then kinetic typography is cut syllable by syllable to a hard half-time trap beat, ending on my logo. Everything is drawn, with no filmed footage. Use my logo, and use my brand colours and words in place of the examples below. The look has three worlds: deep navy to near-black gradients for the 3D part, a light grey studio for the middle, and pure black with neon glow for the end. Avoid a square plate or cube behind the logo, mirrored letters when a word passes behind something, text touching the frame edges, an upside-down frame after a camera whip, and a flat or squashed hologram logo. The phone screen must sit exactly inside its frame.

Structure

  1. 0-4.3 s, phone fly-through. A 3D phone (a screen face and a glowing silver back with a camera bump) tumbles in small and tilted, back first. It spins about 200 degrees and settles upright on its screen at 1.05 s (power2.out). The screen sits centred in the frame with an even bezel on all sides. It shows the brand like a social profile: handle, a round avatar with my logo, name and a one-line tagline, a two-line bio with the website, a pink main button, and four round highlights whose labels don't overlap. Below them is a 3x3 grid of slightly small, rounded-corner colourful tiles that fit the screen, with short labels that fit inside each tile ("IDEAS IN MOTION", "3D", "LOGO REVEAL"; replace with yours). From 1.05 s the phone tips back about 48 degrees and grows, while the tiles lift off the screen towards the camera at different heights. A whip pan at 1.95 s lands close on the profile header. The camera tracks slowly down the bio, banking, until a second whip at 3.0 s swings it to look down at the avatar. It lands upright, so the profile still reads. Three glowing pink rings stack up out of the avatar (back.out, 80 ms apart). A round copy of my logo with a pink outline and glow rises out of them, leaning towards the viewer like a hologram.

  2. 4.3-6.5 s, 3D logo. Hard cut to my logo mark itself, extruded in 3D: a stack of thin layers in a deep tone (for example dark pink) behind the lit front, with no square behind it. It glows on a navy radial gradient. It spins in from a tilted pose (power3.out, 1 s), wobbles, then spins away small (power3.in) into the cut. A bold word such as "AHHHH" (replace with yours) sits on a ring just below the logo, never over it. It is set in the extra-bold grotesque with an orange-to-pink gradient and a soft pink glow, letters spaced apart and never mirrored. The word sweeps across the front, then flies off with the logo. From 4.75 s a giant outlined background word ("OMG") fades in and drifts up.

  3. 6.5-9.2 s, typed words in a light room. Hard cut to a light grey vignetted room. Words are typed letter by letter on the syllables of the beat, in a 3D group the camera drifts across. First "yeah". Then "she" in white on a black box that first shows as a thin line and snaps open. Then "typed" in pink, "one", and a bigger "single prompt". At 8.1 s the vignette closes to a horizontal ellipse in 0.22 s and opens again in 0.25 s, while the old words fly off left. New words drop in from above out of a blur: "Now" / "it moves like". A pink "magic" rises blurred from the bottom just before the cut.

  4. 9.2-15.5 s, neon stack and logo. Cut to black with the pink "magic" glowing at the top. Each next line has its own colour, glow and entrance, and they stack: "And I'm" in orange, "unstoppable" in violet, "might do" in white, "MOTION" in pink. The stack turns slowly in 3D, then flies up and out in 0.25 s at 11.95 s. A closing line pops word by word out of a blur in pink: "no" / "more" / "timelines". At 12.7 s five metal bars drop over it from the top. At 13.25 s everything blurs out, and my logo in white with a spaced-out tagline ("YOUR TAGLINE HERE") blurs in and holds to the end. All quoted words are examples to replace with your own.

Composition

Palette example: navy #1C0B5D, near-black #04020C, hot pink #FB2D89, orange #FE9117, violet #8F7BFF, light grey #D2D4D9, text grey #4A4E56, and white. Use one heavy grotesque, extra-bold with tight tracking (-0.045em), for example Manrope ExtraBold, for every word. The background word in scene 2 is a giant outline (text-stroke at about 20% alpha). The 3D part sits on deep navy to near-black gradients, and the logo scene on a navy radial gradient. The middle is a light grey vignetted room, and the end is pure black with neon glows. Keep every line of text inside the frame with safe margins, especially the long lines "And I'm" and "unstoppable". The final card is the logo centred in white with a small, widely spaced tagline beneath it.

Techniques

Whip pans: 0.08 s of 14 px blur, a jump to the new framing, then 0.12 s back to sharp. Rings stack with back.out, 80 ms apart. The logo hologram rises with a pink outline and glow and a slight lean towards the camera. The 3D logo spins in with power3.out (1 s) and out with power3.in. Typed letters each flip up from below (rotationX -70, back.out, 0.18 s, 30-70 ms apart). The "she" box opens from a thin line with a snap. The iris transition closes the vignette to a horizontal ellipse (0.22 s) and reopens it (0.25 s). Neon line entrances: "And I'm" letters punch in from big, "unstoppable" slides in from the right out of a blur, "might do" letters rise, and "MOTION" letters whip in from the left with skew and a motion trail. The stack exits up in 0.25 s. The closing words pop in out of a blur one by one. Five metal bars drop from the top (power3.in, 30 ms apart). At the end everything blurs out, then the logo blurs in from 24 px (0.45 s) and slowly grows 4% while holding. Words change every 0.1-0.3 s on the beat's syllables; only the logo holds.

Music

About 147 BPM half-time trap in G minor, instrumental, no vocals. Under the phone part play a dark bell motif with rising tension. The full beat (hard 808 kick, distorted sub, clap, rolling hats with triplet rolls) drops exactly on the cut to the 3D logo at 4.33 s. Trim the track so the drop lands there. Fade out at the end.

Sound

Only sound design on top of the music: a boom when the phone lands, whooshes on the two whip pans, and a shimmer for the hologram logo. Add a hit on the cut to the 3D logo, an impact on the cut to the light room, and a whoosh on the iris. Then a boom on the cut to black, whooshes as lines slide in and fly off, a metal hit when the bars land, and a deep boom on the final logo, then a fade out. No voice-over.

What to prepare

  • Your logo as SVG or PNG with a transparent background; it appears in the avatar, the hologram, the 3D logo scene and the end card.

More prompts

Preview of the “Living Specimen Product Reel with Logo Morph” promptSimple MotionPrompt code: NPX

Living Specimen Product Reel with Logo Morph

<direction> Make an 8.9-second horizontal motion-design reel, 1920x1080 at 30 fps (four bars at 107.5 BPM), that presents a product as a living specimen. It moves through a technical sheet, software-style tracking, an anatomy diagram and very wide type that shuffles from one statement into the next, and ends on my logo. Everything is drawn. The subject is a six-petal flower drawn in vector: pink petals with darker bases, an orange-yellow centre, deep-ink anthers and a teal stem. It is the "specimen" in every scene. Cut hard and on the beat. Inside shots, change things on single frames (typing, flashes, letter jumps) rather than easing them. Avoid crossfades, soft drifting motion inside shots, photos or stock footage of the subject, and any voice. Use my logo exactly as it is, never redrawn or recoloured. </direction> <structure> 1. 0-0.83 s, specimen sheet on the light page. A square frame of full-bleed 1.6 px hairlines has 22 px pink markers on its four corners and centre, a dashed circle and dashed diagonals, with the flower on its stem inside. Push in from 0.31x to 1.12x with a fast start and a long settle (expo.out), keeping the hairlines and markers at their thickness. At 0.3 s a pink tag pops on with "BRAND NAME" (replace with yours). From 0.33 s a tiny data block types on at about 13 characters a frame: "NAME: ...", "ROLE: ...", "01: PICK A TEMPLATE", "02: DESCRIBE YOUR IDEA", "03: REFINE IN WORDS", "PREVIEW: LIVE", "EXPORT: MP4" (replace with yours). At 0.43 s the hero word "IDEAS" (replace with yours; deep ink, caps 146 px) cuts in across the frame. The flower glitches for three frames (sliced bands pushed sideways, specks). A two-frame pink flash turns it into a white block mosaic with a small cross in each block, then a pink mosaic for two frames, then back. From 0.77 s a near-black window opens from the centre (156, 434, 1340 px wide on successive frames) showing the flower inverted and zoomed, ending in a radial streak blur. 2. 0.83-1.47 s, close-up. The flower fills the frame on near-black with a slow push-in. First three frames of tracking crosses with tiny readouts ("01", "02"), then four frames of a point cloud with arcs, then small boxes with an x that thin out frame by frame. Four colour-inverted windows pop in one by one on frames 5, 9, 13 and 15. Each has a 1.5 px white outline, 18 px white corner handles and a label 70 px above in the label font: "Footage_01", "Photos_02", "Logos_03", "Music_04" (replace with yours). 3. 1.47-1.70 s. A stepped pixel wipe of white blocks filled with a pattern of small crosses eats in from the corners over two frames. Then the flower appears in greyscale, overexposed, under dashed rings and translucent pink squares, with horizontal slices shifted for two frames. 4. 1.70-2.13 s. The flower sits under stepped white scan blocks striped with short pink dashes and patches of halftone dots, and the windows come back. Then a pink stepped field of 78 px blocks grows over near-black from the centre, one radius step per frame with a ragged edge, until it fills the frame. Four inverted crops sit on it in white-handled windows with their labels. 5. 2.13-3.93 s, anatomy diagram on pink. Five square cards overlap in a row, earlier cards on top. Each is near-black with a macro detail of the flower: bud, petal, centre, stamens, base. Each has a white 1 px outline and white corner handles, and the bottom-left handle carries a dark dot. Labels sit above each card at 0.085x its size: "Type", "Shapes", "3D", "Sound", "Fonts." (replace with yours). A size focus walks along the row: the card in focus grows from 259 to 362 px while the others ease back. Then all the cards settle and ride a vertical wave, a beat apart. White dashed guides hug the stack's bounding box on every frame. Thin curves tie the first card's bottom-left handle to every other card's. From 3.4 s cards drop out of the row and white capitals "M", "O", "T", "N" take their slots, leading into the next word. 6. 3.93-4.83 s, on near-black. "IN MOTION" (replace with yours) drops in letter by letter in pink wide capitals (caps about 195 px). The letters ride overshooting tracks in a scrambled order while the baseline ripples like a wave. The last letter first waits in the slot before its own, then jumps out. Hard cut to the light page at 4.33 s while the letters settle. At 4.43 s the second word, punched in to 1.57x, slides out to the left, slow then accelerating (power2.in, about 650 px in 0.4 s). 7. 4.83-5.57 s, over a near-black ground with a white dot grid every 140 px. "LIVE" on the top row slides left and "PREVIEW" on the bottom row slides right (replace with yours; white, caps 277 px, running off the frame's edges), both braking hard. Between them the flower, seen from above and squashed to 0.69, turns slowly. Then three hard-cut inserts: - A trace sheet: the flower inverted to teal on a fine deep-ink grid, ringed by a circle and intersecting arcs with dots. It has corner labels "BRAND NAME", "ADDRESS", "TAGLINE", "CLAIM", a title "EDIT IN WORDS", a short data list and the line "Tell the chat what to show. The agent builds the animation." (replace all with yours). - A checker snowflake of pink 67 px squares on white, for two frames. - The flower typed in tiny bar characters a shade darker than a pink ground, for five frames, redrawn every frame. 8. 5.57-7.53 s, back to the two rows. The flower shows as pink blocks for two frames, then as the drawing with a teal inverted square on its centre and smeared petals. Letters trade places on single frames across three rows (top at 74, middle at 401, bottom at 731 px): a pair leaps left, a letter jumps down a row, others vanish and new ones appear. This continues until "EXPORT" (replace with yours) stands on the middle row around a 364 px square picture frame with pink markers off its corners. The picture cycles every two or three frames through studies of the flower: a dark petal, soft pink on lavender, violet with an orange centre, a stem on the light page. At 6.43 s, on a beat, the flower turns into my logo in four frames. First come two frames of the flower as a 12 x 12 colour mosaic, then two of my logo as the same mosaic, then the real logo on near-black (240 px, with a quarter of its size as clear space). The frame then lifts 123 px while the type pulls back to 0.82x and drops 240 px, both expo.out over 0.4 s. The word stands complete under the logo, with no letter covered or cut by the frame edge, and holds to the bar line. 9. 7.53-8.93 s, end card, landing on the bar line. A hard cut swaps the word for my brand name "[your brand]" in white wide type (caps 84 px). Below it sits a pink tag with my web address "[your web address]" in white label type (30 px). Both are centred under the logo, which stays exactly where the frame left it, on near-black. Hold the end card 1.4 s, readable to the last frame. </structure> <composition> Palette: - Light page #FAF9FF. - Accent pink #FB2D89 for panels, markers, tags and type. - Near-black ground #0D0B1E. - Deep ink #1C0B5D for dark type and hairlines on the light page. - White #FFFFFF for type and handles. - Lavender #F0EDFF. - Muted #6B6385 for dots on white. - Orange #FE9117 and yellow #FFD23F in the flower. - Violet #7C6CF2 for one picture study. Type: all big words use a very wide regular grotesk (TikTok Sans at width 150%, weight 400). Labels, tags and data use a small technical grotesk (Space Grotesk 400-500). Framing details: hairlines are 1.6 px, markers 22 px, window outlines 1.5 px and corner handles 18 px. Window labels sit 70 px above their windows. The end card is centred. I will bring my own words for the tag, the data block, the labels and the four statements: the hero word, the two-word drop-in, the two rows and the final word. Keep each about as long as the examples so the layout holds. </composition> <techniques> - Cuts are hard and on the beat. - Inside shots, changes happen on single frames: typing, flashes, mosaics, letter jumps and pop-ins. Real easing is used only on the push-ins (expo.out), the size focus and wave, the drop-in tracks, the slide-outs (power2.in) and the final lift (expo.out, 0.4 s). - Colour-inverted windows use an inversion plus a small hue turn, so the pink flower reads teal. - Hairlines and markers keep their thickness when the camera pushes in. - Dashed guides and connecting curves are recomputed every frame, so they stick to the moving cards. - Glitch vocabulary: sliced bands shifted sideways, specks, block mosaics with tiny crosses, stepped pixel wipes, a stepped block field growing one step per frame with a ragged edge, scan blocks striped with pink dashes, halftone patches, radial streak blur, and smeared petals. - The logo morph goes through a shared 12 x 12 colour mosaic: two frames of the flower, then two of the logo. </techniques> <music> A dark trap / hard electronic bed at 107.5 BPM, four bars long and exactly as long as the video, laid on the cut grid. - 0-0.8 s: a short, tense riser with glitchy clicks. - 0.83 s: a hard drop with a deep 808 impact exactly on the first cut. - From the drop to the end: kick, snappy claps, triplet hi-hat rolls and dark synth stabs right through the end card, with no break and no drop in level. - Fade out only in the last 0.3 s. </music> <sound> Sound design only on the picture's moments, on top of the bed: - glitch ticks on the flash - a swash on the scan blocks - a metallic hit when the pink field fills - a tape-stop into the cards - a heavy hit on the word drop-in - a click on the cut to the light page - a whoosh and boom on the punch-in - glitches on the inserts - a metallic impact as the letters start trading places - a click when the picture frame appears - glitch ticks on the logo morph - a swoosh as the frame lifts - a riser into a heavy hit with a long boom exactly as the end card lands Mix to about -14 LUFS, true peak below -1 dBTP. No voice. </sound> <references> Botanical specimen sheets and lab diagrams crossed with motion-tracking software overlays and brutalist wide-type kinetic typography, as in fast, glitchy design-studio showreels. </references>

Used 1 time
Preview of the “Bouncing Ball Manifesto Brand Reel” promptSimple MotionPrompt code: MOV

Bouncing Ball Manifesto Brand Reel

<direction> Make a 19.2-second vertical brand reel (1080x1920, 30 fps) that loops seamlessly. It is all motion graphics, cut to a 150 BPM beat (0.4 s a beat, 12 bars). The idea: one glossy ball is the hero of the whole film. It bounces through a word-per-beat manifesto hook, becomes the bob of a pendulum, turns into a lamp that lights a page, waits out a fast montage behind your brand name, and ends alone on the end card exactly where the first frame begins. The look is bold editorial type on flat deep-night and paper backgrounds, with a pink-to-orange gradient accent and a violet second accent. Pace: frantic for the first 3.2 s, then two long breathing scenes on a two-beat pulse, a 3.2 s burst of eighth-note cuts, a 2 s climax and a quiet loop point. Avoid footage, voice-over, soft crossfades and any cut that misses the beat: every cut sits on a beat or half beat. Accent-coloured words must use the same ExtraBold weight as the rest, never thinner. </direction> <structure> 1. Hook, 0–3.2 s. A dark frame. The ball (140 px) starts in the centre and falls toward a floor line at about y 1516, shrinking to 88 px, and lands at 0.37 s. From 0.4 s one word appears per beat, then per half beat: "we" (0.4), "don't" (0.8), "just" (1.2), "prompt." (1.6), "we" (2.0), "direct." (2.2, in the accent gradient), "type" (2.6), "light" (2.8), "depth" (3.0). Replace these with your own manifesto lines. The background flips between dark and paper on every cut. On "light" and "depth" the ball flies up and out at the top left. 2. Pendulum, 3.2–8.0 s. Paper background. The ball becomes the bob (112 px) of a thin dark rod hung from a pivot 380 px above the top centre (arm length 1317 px). A blurred shadow of rod and bob is offset to the right. A two-line caps title sits in the middle and changes on every swing: "MADE / BY HAND?" → "MADE / BY CODE." (second line in the accent) → "NO / TIMELINE." → "NO / KEYFRAMES." → "JUST / WORDS." (accent) → "AND / LIGHT.". These are examples to replace. At 7.2 s the light goes out beyond the rod, and the last swing drags the dark across the frame. 3. Lamp, 8.0–12.8 s. Dark #14112E. The ball becomes a glowing lamp whose cone of light reveals a paper page. The page holds "LIGHT / IS JUST / MATH." in caps (example; the last line in violet) and a small logo lockup near y 1430: a gradient dot and your wordmark in ink. From 12.27 s the whole page is lit. 4. Montage, 12.8–16.0 s. On the drop, "[your brand]" in Anton (about 260 px tall, centred) holds still while the world behind it changes on every eighth note (0.2 s). The worlds, in order: - a glossy marbled pink and orange 3D blob with a clearly visible edge, over grey - the same blob closer - flat blocks: violet, dark and paper squares, and the accent gradient - hypnotic ink-and-paper rings zooming and turning - a blank paper tag swinging on a string over violet - a field of dark keyboard keys from above, with a few pink and orange keys pressing - a torus drawn in clearly distinct halftone dots on dark - flat violet with a faint grid - toy 3D shapes tumbling on a dark plum (cubes, balls, rings, cones and capsules in the palette plus yellow #FFD23F) - the same shapes blurred on pastel pink - a glass phone on grey - the blob on violet - a floor of white cubes with pink and orange columns rising - the halftone torus as ink dots on white - flat coral with a grid 5. Voxel finale, 16.0–18.2 s. Violet background. A short word (your product, or the second half of your brand name) is built from small cubes. It is fully formed by 16.6 s, breathes, then bursts apart from 17.72 s while a black hole opens from the centre and fills the frame by 18.17 s. 6. End card, 18.2–19.2 s. Dark. The ball grows from nothing in the centre (142 px at x 539, y 959). Your wordmark in the pink-to-orange gradient appears under it at 18.1 s, holds, and fades out at 18.85 s. That leaves only the ball, exactly where the film's first frame begins, so the loop is seamless. </structure> <composition> Palette: - deep night #0C0A1E and a slightly lighter #14112E for the dark scenes - paper #F2EFFA for the light ones - ink #1C0B5D for type on paper - a pink-to-orange accent gradient #FB2D89 → #FE9117 - a violet second accent #7C4DFF - yellow #FFD23F only for the toy shapes Hook words are paper-coloured on dark cuts and ink on paper cuts. Type: - words and titles in Manrope ExtraBold, with tight tracking (-0.035em on the caps titles) - the brand name in the montage in Anton - a small handle "@yourbrand" (replace) in JetBrains Mono at the top left, 56 px from the left and 246 px from the top, for the whole film Pendulum title: line one about 145 px cap height, line two about 128 px, centred. The ball is a glossy sphere: a soft white highlight up and to the left over a body graded orange → pink → deep magenta. Montage brand name: three layers (a hard shadow offset 9 px, a 16 px outline and the fill). It is white with a dark outline on dark or busy worlds, and dark with a white outline on light ones. Voxel word: one row, about 430 px tall and 890 px wide. The first letter is graded pink to orange from top to bottom; the rest are paper white. End card: ball centred; the gradient wordmark at about y 1225, about 620 px wide. </composition> <techniques> Hook: - Each word lands in four frames with a strong ease-out (power3.out). The entrances rotate in turn: tracking that closes from half an em, a zoom-drop from 125% and 320 px lower, a vertical stretch from 260% anchored at the baseline, and a slide in from 835 px off the left. - Background changes are hard cuts. - On every cut the ball swells to 125% in place for one frame and is at the top of its hop on the next. Over five frames it eases into the other resting spot (x 287 or 788) while shrinking back. Pendulum: - It swings ±23.6° with power3.inOut in 0.34 s, each swing centred on every second beat (3.6, 4.4, 5.2, 6.0, 6.8, 7.6 s), and holds at the ends. - Three faded copies a frame apart trail the bob. - The rod is clearly visible, and its shadow is noticeable. - Each swing wipes the title into the next. The new title shows on the side the bob has already passed and the old one on the other, using rectangular inset masks on the same ease. - At 7.2 s everything beyond the rod's line turns dark, and the last swing drags the dark across the frame. Lamp: - The ball glides to the centre in a third of a second and starts to glow, with a soft orange-pink halo about 220 px around it. - A cone of light opens from the ball as a 7° sliver pointing straight up. It sweeps down to the left and right while widening as the ball moves: to about x 800, y 1090, then x 900, y 975, then up to x 760, y 560. - The cone settles above the words, 120° wide and pointing down. - The cone is a wedge-shaped mask with its apex at the ball, revealing the paper page under the dark. A copy of the page at 28% opacity, 4.5° wider on each side, makes a hard grey penumbra. - From 12.27 s the cone opens to 360° in 0.33 s with an in-out ease. Montage: hard cuts every 0.2 s behind the still name. Each world moves inside its slot: the rings zoom and turn, the tag swings, the keys press, the shapes tumble and the columns rise. Voxel finale: - About 800 small cubes, three deep, on an 11x18 grid per letter. - The cubes start scattered in depth and fly into place with a quartic in-out over half a second, staggered by up to 0.18 s, while specks rush past the camera. - The word breathes: each letter turns a little around its centre, and a ripple runs through its rows. - From 17.72 s every cube bursts outward and toward the lens, streaked with motion blur. - A dark disc opens from a pinhole in the centre (power3.in, 0.37 s from 17.8 s) and fills the frame by 18.17 s, with the cubes flying over it. End card: the ball grows from nothing in about 0.12 s, and the wordmark fades out at 18.85 s. </techniques> <music> Make an original dark, punchy instrumental electronic track at 150 BPM in D minor with a half-time feel (kick on one, snare on three). It has a distorted pulsing eighth-note bass, tight drums and tense pads, plus a wordless processed vocal chop used as a texture, with no singing. It plays from the first frame. Its kicks and snares fall on the word cuts and the pendulum's swings, and it drops at 12.8 s. It ends on a heavy hit with a dark chord exactly on the black hole at 18.0 s, which rings out under the end card. Trim it to 19.2 s on the bar. </music> <sound> Layer these over the music: - a soft click on every word flash - a whoosh on every swing - a riser into the pendulum - a falling sweep when the light goes out - a bell when the ball lights up - a riser into a boom on the montage at 12.8 s - a quiet tick on every new world - a whoosh as the cubes rush in - a small boom when the word lands - a riser into a deep boom under the black hole No voice. </sound>

Used 3 times
Preview of the “Words that build a structure: looping kinetic type” promptSimple MotionPrompt code: UKE

Words that build a structure: looping kinetic type

<direction> Make a 20-second square kinetic typography film, 1080x1080 at 60 fps, with music and sound design. A short product message builds a structure out of its own words: a heavy word presses down like a lintel, another hangs from cables and bends the line it hangs from, two words swing upright into supports, the camera dives through the counter of a letter, and the closing statement assembles on a platform. It must loop seamlessly: the last frame is exactly the first. Everything is drawn: flat type, lines and rules on a flat deep ink field. Avoid footage, photos, texture, grain, colour grades and gradients. Heavy loads never bounce; only the line is elastic. Motion follows the phrasing of the message, not a dance beat. All words on screen are examples to replace with your own message, chosen by the role and length of each slot so the layout holds. </direction> <structure> - Cue 1, 0-3.3 s, the lintel: a huge heavy word, 320 px, spans the frame near the top (example "HUNT"), its baseline at y 524. Below it sits the line, very slightly tilted (y 712 at the left, y 697 at the right). The sentence rises out of the line in two groups at 0.33 s and 1.03 s, 58 px Playfair, baseline 17 px above the line (example "No keyframes" / "to hunt for."). It lives in the opening between the big word's baseline, extended across the frame, and the line. From 0 to 2.9 s the big word sinks 104 px and tilts from -0.15 to -1.9 degrees about its left baseline (power2.inOut), so the opening narrows. At 2.93 s it drops onto the line with a critically damped settle (omega about 14 per second) and levels to the line's angle. The sentence is cut off from above by its baseline and vanishes. - Cue 1 to 2, 3.28-4.03 s: the line dips 5 px under the landing. Then the big word flies straight up out of the frame (power2.inOut, 0.7 s, about 700 px) while the line and everything on it slides up 230 px (power2.inOut, 0.75 s). - Cue 2, 3.5-6.5 s, the hanging load: a second sentence rises out of the line at 3.58 s and 4.18 s (example "Chat instead" / "of a"). At 4.49 s two fine rules (1 px, light page at 45 %) drop from the line at x 468 and x 627 (power2.inOut, 0.34 s). At 4.79 s a heavy 138 px word (example "TIMELINE") falls out from behind the line, clipped to the area under it. It falls with a critically damped motion from 191 px above its resting place (omega 8.6 per second) and hangs about 90 px under the line. At 5.43 s the line gives way: a half-sine sag between its ends, driven by an under-damped spring (30 px, omega 11.9 per second, damping ratio 0.30). It overshoots once to 41 px, rebounds a little and rests at 30 px. The rules turn into 2.5 px pink cables in 0.12 s and the word sinks with the sag. Every word of the sentence rides the curve, turned to the local slope. - Cue 3, 6.43-9.47 s, the first support: the camera pulls back to 76 % around a point far right of the frame (power2.inOut, 0.65 s), so the line and the hanging word shift right, and the sentence sinks into the line. At 6.96 s a phrase rises at the top left, 49 px on screen (example "Describe the"). At 7.09 s a heavy word rises from below the frame to lie beside the line's free left end (critically damped, 0.6 s). Its length is about the height of the line's free end (example "VIDEO"). At 7.95 s it swings 90 degrees counter-clockwise about its far end (about 0.8 s) and stands upright under the line, reading bottom to top. As it comes up it lifts the line's left end 61 px (power4.out, 0.53 s) and the hanging word tilts to +2.7 degrees. At 8.83 s a small phrase rises under the hanging word (example "Ideas in"). At 9.02 s a big Playfair word rises (152 px on screen, 0.56 s) whose second letter is an O (example "MOTION"). Inside the O's counter the next scene is already drawn at about 5 % of its size: the line, the support and the hanging word in their next layout. - Cue 3 to 4, 9.47-10.02 s, through the O: the camera zooms into the O's counter. The natural log of the scale grows with the square of time (about x18 by 10.0 s) while the counter's centre slides to the frame centre (power2.inOut). The small scene rides the zoom, then outgrows it and lands at exactly full frame at 9.93 s as the O's ring sweeps out past the edges. - Cue 4, 10-12.5 s, the level: a phrase rises at the top left at 10.22 s and 10.52 s, 64 px (example "Edit in" / "words."). At 10.49 s a second upright support (the same word) rises from below at the right edge into place under the line's low right end (critically damped, 0.89 s). From 11.08 to 11.43 s the line levels to perfectly horizontal and loses its sag (power1.out), and the hanging word levels with it. This is the first perfectly horizontal moment of the film. From 11.4 to 11.6 s a 1 px ground rule (#E9E4F2 at 18 %) draws out from the centre at y 965 (power2.in). Then stillness. - Cue 5, 12.5-16 s, the platform: the cue 4 phrase sinks. At 12.53 s the hanging word rises to sit just under the line (critically damped, 0.7 s) and the cables shorten with it. At 12.93 s a serif phrase (54 px, example "Your idea is ready to") rises to wait about 58 px above the row, then at 13.83 s settles down onto it (critically damped, 0.5 s). At 13.33 s the first heavy platform word rises out of the line (117 px, 0.56 s, example "MOVE."). At 14.17 s a short serif word rises to wait above the line, then at 14.59 s settles onto the line (the first word of [your brand]). At 14.87 s the last heavy word rises out of the line and lands last (119 px, 0.58 s; the last word of [your brand], with a full stop). - Cue 6, 16-18 s: hold the complete statement; nothing moves. - Cue 7, 18-20 s, the loop: at 18.0 s the camera dives under the platform at the foot of the stem of a letter of the hanging word (an E or an I). The log of the scale accelerates (about x40 by 19 s) while the stem's foot is carried down past the frame, until the stem's light colour fills the frame. At 19.05 s, under that full occlusion, switch to the opening frame of cue 1, seen from inside a stem of the big word: the big word at its start position, the line, no sentence. The timing marks read the first cue again. Pull out with a decelerating log scale (about x22 to x1 by 20.0 s) so the last frame is exactly the first. - Pace: about one new element every 0.5-0.7 s inside a cue, a long slow press in cue 1, a brief stillness after the line levels, and a two-second hold before the loop. </structure> <composition> - Field: deep ink #1C0B5D, flat. All type in light page #FAF9FF. One structural accent, pink #FB2D89, used only for the main line, the cables and the cue mark. - Heavy words: Pliant 900 at width 105 (a wide, very heavy grotesque), tight tracking. Phrases: Playfair Display 400. Timing marks: JetBrains Mono 13 px in lavender #F0EDFF at 47 % opacity. - Margins of 60 px. The main line is a 4 px pink stroke from x 60 to x 1020. - Timing marks on every frame, at the top: - top left: your web address in capitals (example "YOURSITE.COM"); - top right: the current cue's span, written like "06.50 — 10.00"; - under them: a 1 px rule (#E9E4F2 at 18 %) from x 60 to x 1020, with a 3 px tick every second and a 6 px tick every five seconds; - on that rule: a 3 px pink bar covering exactly the current cue's span. - The bar and the times jump to the next cue on its first frame. There are seven cues: 0-3, 3-6.5, 6.5-10, 10-12.5, 12.5-16, 16-18 and 18-20 s. </composition> <techniques> - Every phrase is revealed by rising out of a line. It is clipped to the area above the line (or above an invisible line about 17 px under its baseline) and starts 1.28 font sizes lower, fully hidden. It lands on a critically damped curve, 1 - (1 + 6p)e^(-6p), normalised to reach 1 in 0.5 s: quick start, long soft landing, no overshoot. - Phrases of one sentence come in spoken groups 0.6-0.7 s apart. - Heavy loads settle with true critically damped motion and no bounce. Only the line is elastic: an under-damped spring when it gives way. - Words riding the bent line turn to its local slope. - When a cue ends, its sentence sinks back into its line (power2.in, about 0.26 s). - The camera is scale and position on the whole scene: - a pull-back to 76 % around a point far right of the frame; - a zoom through a letter's counter, where the natural log of the scale grows with the square of time and the next layout is pre-drawn inside the counter; - a dive into a letter's stem that ends in full occlusion and hides the cut back to the opening frame. </techniques> <music> A minimal cinematic electronic bed at 120 BPM, exactly 10 bars, so every cue boundary falls on a beat (3, 6.5, 10, 12.5, 16 and 18 s). It has a deep pulsing synth bass, soft pads, a sparse plucked motif and light ticking percussion. The arc: - 0-3 s: low and heavy, with an accent at 3 s; - from 3 s: a lift; - into 10 s: a filter build to a strong downbeat at exactly 10 s, the moment the zoom lands; - from 11.5 s: open and almost still; - into 15.5 s: a confident build to a full statement; - 16-18 s: a held chord; - 18-20 s: a swell peaking at 19 s that falls back to the opening texture by 20 s, so the loop is inaudible. No vocals. </music> <sound> Sound effects only on top of the bed, with no drums or bass of their own: - a soft wooden tick on the first visible frame of every phrase; - a low boom with a heavy wooden knock when the lintel lands (3.1 s), and an air whoosh as it flies off; - two tiny ticks as the fine rules drop; - a falling whoosh, then a plank creak with a short sub drop when the line gives way; - a soft swoosh under the camera pull-back; - whooshes as the support rises and swings, with a knock when it lifts the line; - a riser into a bell-like hit as the zoom through the O lands at 10 s; - a light metal click when the line locks level, and a soft swash as the ground rule draws out; - wooden knocks as the platform words land, and soft taps as the phrases settle; - a deeper boom with a wooden hit and a faint bell under the last word; - a riser into the white-out of the dive, a reversed swoosh at the hidden cut and a whoosh on the pull-out. No voice-over. Mix to about -14 LUFS with true peak below -1 dBTP. </sound> <references> Editorial Swiss-style kinetic typography where words have weight and act as architecture (lintels, cables, columns, a platform). Physically simulated type with critically damped settles and one springy line. Infinite-zoom typographic loops that travel through letter counters and stems. </references>

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